Overcoming barriers for people reluctant to access services and support - insights from Age UK Camden about working with harder to reach older people out in the community. This event is hosted by the Money Guiders England Network.
About this event
Age UK Camden was one of 14 Ageing Better programme areas, funded by the Lottery Community Fund, to develop new and innovative ways to engage people aged 50+ in their local communities. This included a dedicated outreach team working proactively out in the community, to find and engage the older people 'no one knows' – these are the people less likely to be known to, or to access formal groups, activities, services and support. In addition to gaining valuable insights from older people themselves about barriers to engagement, the outreach service developed practical approaches and solutions to overcome and address barriers, including developing informal communications strategies to introduce and talk about services and support, and how to provide an effective nudge towards participation and take up of services.
This workshop will focus on elements of the project that are relevant to money guiders and will invite participants to help identify barriers and offer their own ideas and solutions to enable more people to access services and support.
Attendees will learn
- Some of the common barriers facing people reluctant to access services and support
- Practical strategies to identify and respond to those common barriers
Why attend this event
The lessons learned in this workshop can apply to any form of money guidance, especially to those who conduct outreach beyond waiting for people they work with to get in touch.
Who is leading the workshop?
Jo Stapleton is a good practice mentor, outreach specialist, based at Age UK Camden and part of a national team of good practice mentors, sharing the legacy and learning from the Ageing Better programme. Jo provides free training and support to community groups and organisations across the UK to find and engage harder to reach older people. For more information, please visit https://www.ageuk.org.uk/camden/about-us/ageing-better-in-camden/
Accessibility
The event takes place on Zoom. Auto-generated subtitles will be available as standard.
The speaker's presentation will be shared in advance with everyone who registers for the event.
If you have other accessibility requirements, please inform the hosts when you register and we will do our best to meet them.